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Beauty and make-up brand KIKO Milano has launched its latest brand campaign, with Madonna also revealed as its next Global Brand Ambassador.
The campaign, titled “The KIKO Show”, launched globally on 8th June 2026. It features a promotional video in which the singer embodies bold beauty personas, showcasing KIKO looks in a theatrical celebration of empowerment and self-expression.
The video was shot by renowned photographer Rafael Pavarotti and incorporates an LED backdrop and dramatic visuals, with an exclusive remix of Madonna’s latest single ‘Bring Your Love’ playing in the background.
Madonna showcases a series of KIKO Milano’s hero products in looks created by KIKO Global Makeup Artistry Creative Director Marcelo Gutierrez, including the Unlimited Double Touch Lipstick, 3D Hydra Lip Gloss, Maxi Mod Mascara, High Pigment Wet & Dry Eyeshadow, Long Lasting Eyeshadow Stick, Ultimate Pen Eyeliner and Love Fusion Foundation.
The campaign highlights a new era of transformation for the brand, while paying tribute to KIKO and Madonna’s shared Italian heritage. The brand also emphasises their commitment to Italian-engineered, high quality yet affordable products.
KIKO Milano Chief Brand Officer, Drew Elliott, says: “Working with Madonna let us push KIKO Milano to the next level. It’s designed to demand an audience, just like our muse and just like the products themselves.
“The KIKO show has just begun, and we have more up our sleeves. The secret is out,” adds Elliot.
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